Branding, Brand Packaging, Display & Point of Sale​

Blagdon specialise in pond equipment with products to suit every pond, garden and budget. Their aim is to make creating a beautiful pond easily accessible to anyone.

In this highly competitive market place, instant brand stand-out and clarity of communication is vital. Blagdon had become a little tired and the brand lacked freshness and vitality.

The Blagdon oval badge shape was retained but completely redrawn, and the capitals were changed to cleaner, more distinctive lettering, and silver was introduced. The heavy green coloured pack presentations were lightened and softer shapes introduced. The more legible pack descriptors and clearer information panels further assist consumer selection.

The re-brand has been an instant success and has proved popular with both retailers and consumers.
Over the years the Blagdon brand has gone from strength to strength and is now stocked by the largest US retailers.