Merlin Entertainments


Merlin Entertainments

Design for Print, Display & Point of Sale, Marketing & Advertising​ 

Merlin Entertainments is the largest entertainments company operating in Europe, they are now the second largest operator globally after Disney. Merlin runs 117 attractions in 24 countries across four continents. 
We have worked with Merlin attractions since 1991.

The attractions have very different brand presentations ranging from Legoland, Alton Towers, Thorpe Park, Sealife Centres through to the London Eye and Madame Tussaud's. They required on-brand materials for promoting new and repeat visits to several of their major attractions.

Merlin aim to deliver unique, memorable and rewarding experiences to millions of visitors, through the passion of their team and the strength of their brands, they never fail to be distinctive, challenging and innovative.

We produced dynamic and eye-catching poster /POS designs reflecting the brand personalities of each attraction. The designs used powerful headline typography, bold colours and direct calls to action.

The really strong offers and messaging have been used tactically to drive visitor numbers with great success.


Merlin Entertainments Banners
Merlin Entertainments Poster