Sharp's Brewery

Sharp's Doom Bar

Branding, Design for Print, Display & Point of Sale, Marketing & Advertising​

In the early 2000s Sharp’s was a small Cornish Brewery with an ambition to become a regional and national force.
Amongst a stable of small brands it was felt that Doom Bar had real potential. The task was to develop a brand style that would spearhead the growth of the brewery.

We deliberately avoided an elaborate style, unlike other contemporary brands, and made the presentation understated and honest, with strong emphasis on the Doom Bar name and Cornish provenance.

Doom Bar is now a premium national brand with a loyal following across the UK. It is a text book success story of how to create a strong brand from scratch, and the design we developed was a pivotal element in its long-term success. 

Sharp's Brewery : Doom Bar Bottles

Sharp's Brewery: Doom Bar Hand Pull

Sharp's BrewerySharp's Brewery

Doom Bar Lorry